Trek is running a campaign title “1 World 2 Wheels” to help encourage people around the world to ween themselves from their addiction to convenience, which will lessen their carbon footprint at the same time. Shoot, I think that’s bordering on a run-on sentence.
Earlier this year, I tried to calculate my carbon footprint and how much gas I’ll save by cyclocommuting (my goal is 2400 miles this year or 200 per month). I did the math and realized I’d probably spend the savings on additions to my bike, biking clothing, etc. and began to despair. I wasn’t really sure how to calculate my footprint… Wow, that’s the worst paragraph I’ve ever written.
Worry not, young grammarians of North Balto, Trek makes it easy!
The site has a really fun to use flash-based calculator that helps you figure out how much you could ride per month commuting, getting groceries, etc. When you’re done, you can enter to win a Trek FX bike and get html code to put a widget on your site promoting the whole cause.
Whether you’re a fan of Trek or not, this is a cause that’s easy to support.